Website Design Process

We aim to make our customers happy and keep them informed throughout the entire website development process. Our streamlined website design process ensures transparency, collaboration, and high-quality results.

Information gathering

We start by collecting information from you through a website design questionnaire or an initial email. This step is crucial for understanding your needs, goals, and vision for the website. We ask detailed questions to gather insights into your business, target audience, and specific functionalities you need. This initial phase sets the foundation for a successful project.

Defining Goals and Milestones

Goals: Every business is unique, and so are its goals. We create goals based on your responses to our questionnaire or initial email. These goals guide the entire design process.


  • Goal Identification and Scope definition: We work closely with you and other stakeholders to pinpoint the website’s end goal. Key questions include: Who is the site for? What is its primary purpose? How should it stand out from competitors? This foundational step ensures the project heads in the right direction.
  • Scope definition: Outlining a detailed plan allows you to track progress and see realistic goals being achieved throughout the design process.


Wireframing involves creating a sitemap, which serves as the blueprint for your website. It illustrates the website’s information architecture and the relationships between different pages. After the sitemap is approved, we develop wireframes that provide a framework for the site’s visual design and content elements. This step helps identify potential challenges and ensures a well-structured website.

Content creation

With the wireframe in place, we move on to content creation. Compelling content is vital for engaging readers and driving them to take desired actions. We focus on:

  • Engaging writing: Short, intriguing, and well-structured content keeps visitors’ attention. We ensure that every piece of content serves a purpose and aligns with your business goals.
  • SEO optimisation: We craft content that is informative and keyword-rich, enhancing your site’s visibility on search engines. This includes using the right keywords, meta tags, and descriptions to make your site easily discoverable by potential customers.

Website Development and Testing

Our team builds the website, ensuring it works seamlessly across all modern devices and browsers. We use the latest technologies and follow best practices to create a responsive and functional site. We test and validate the site against the World Wide Web Consortium (W3C) standards, Google PageSpeed Insights, and the WAVE Web Accessibility Tool. This rigorous testing phase ensures that your website is accessible, fast, and user-friendly.


Launching the website is an exciting milestone, but it’s not the end of the journey. After thorough testing we make the site live. Post-launch, we continuously monitor performance, conduct user testing, and refine the content and features to keep the site up to date. We ensure a smooth transition and address any issues that may arise.

Training and consulting

We provide training on how to update your website using the Content Management System (CMS). This empowers you to make changes, add content, and keep your site current without needing technical expertise. Our training sessions are tailored to your needs, ensuring you feel confident managing your site.

Ongoing support

We offer comprehensive support, including hosting, domain names, secure websites, and professional business emails. If you already have a website with hosting and a domain, we can transfer your domain to our preferred hosting plan to ensure optimal performance and security. Our support doesn’t end with the launch. We are here to help with updates, maintenance, and any technical issues you might encounter.


Our website design process is designed to create websites that are not just visually appealing but also strategically aligned with your business goals. By focusing on user experience, engaging content, and SEO, we help your business grow and succeed online. From local businesses in Watsonia, Melbourne and enterprises across Australia. We provide the tools and support you need to thrive in the digital landscape.

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